Post by account_disabled on Dec 20, 2023 2:02:25 GMT -5
Observing a lunar rainbow , also known as a lunar arc, is one of those phenomena reserved for a privileged few in remote parts of the world, such as Victoria Falls. Witnessing it in the center of a big city is unlikely, but the mobile technology company OnePlus has achieved it in London, where it has recreated this event. The "#TrueColors" campaign has been inspired by OnePlus' collaboration with camera and lens manufacturer Hasselblad , known for working hard on image quality and its treatment of natural colors. Consequently, the OnePlus 9 family of smartphones will have this type of cameras.
To demonstrate the vivid, natural-looking colors that these devices allow, the company decided to recreate a lunar rainbow, since the light is usually too weak to be perceived by the human eye and it is very Phone Number List difficult to distinguish its natural colors. Thus, OnePlus has recreated this natural phenomenon using high-power light projections emitted through a wall of fog under the light of the full moon in London, in front of Tower Bridge. The lunar rainbow starts the new OnePlus campaign This action kicks off the “TrueColors” campaign, which encourages people around the world to share images of what the concept of “true colors” really means to them.
The goal is to put aside the filters that flood social networks and show the world around them in the most faithful way possible. In fact, as highlighted by the firm, during the past year, millennials began to distrust images with filters, so this movement responds to the increase in demand from users for a more authentic and natural visual aesthetic. Over the next four weeks, Internet users will be able to participate in the different stages of the “#TrueColors” campaign: True Attitude, True Love, True Freedom and True You. Each week, Hasselblad photographer Julius Hirtzberger will choose the winner of a device from the OnePlus 9 family , in addition to other prizes.
To demonstrate the vivid, natural-looking colors that these devices allow, the company decided to recreate a lunar rainbow, since the light is usually too weak to be perceived by the human eye and it is very Phone Number List difficult to distinguish its natural colors. Thus, OnePlus has recreated this natural phenomenon using high-power light projections emitted through a wall of fog under the light of the full moon in London, in front of Tower Bridge. The lunar rainbow starts the new OnePlus campaign This action kicks off the “TrueColors” campaign, which encourages people around the world to share images of what the concept of “true colors” really means to them.
The goal is to put aside the filters that flood social networks and show the world around them in the most faithful way possible. In fact, as highlighted by the firm, during the past year, millennials began to distrust images with filters, so this movement responds to the increase in demand from users for a more authentic and natural visual aesthetic. Over the next four weeks, Internet users will be able to participate in the different stages of the “#TrueColors” campaign: True Attitude, True Love, True Freedom and True You. Each week, Hasselblad photographer Julius Hirtzberger will choose the winner of a device from the OnePlus 9 family , in addition to other prizes.