Post by account_disabled on Jan 21, 2024 22:37:12 GMT -5
Kateryna Didyk , marketer, targetologist and SMM specialist, founder of the Business 2 Marketing agency, told how to set up targeted advertising, even if the page has a small number of followers. A newly created page with a small number of followers alone will not generate the required amount of sales, if at all. You can't do without additional efforts. Where to start if you decide to set up the target yourself? PURPOSE - decide on the purpose of promotion. Note that goals can be multiple: sales, traffic, followers, reactions (likes/saves), etc. When choosing a goal, do not rush to choose sales, first the algorithm will teach you how to find your audience qualitatively and cheaply. If you do not have a website and you sell through Instagram, take care of the number and quality of followers. ADVERTISING - do a good job on the offer to the client.
Think about what you sell and to whom, under what circumstances a person C Level Executive List needs your product, what selection criteria and obstacles on the way to purchase. Disclose the information in the ad and convey it succinctly. CREATIVE - high-quality image, animation or video - must have. Experiment with formats. Test creatives with and without a price. Add humor. Follow competitors or industry leaders through the Ad Library. PROMOTION - you can promote a publication using the "Promote" or "Ad" button. Test both on both platforms, personally I prefer the second option. BUDGET – when you set up an ad, the budget will be automatically selected and shown to you. It can be slightly increased or decreased by changing the amount of audience coverage.
Approximately $5 per day can show the first results so that you understand the prospects of the ad. AUDIENCE – When choosing an audience, don't get carried away with choosing a large number of interests. 4-5-6 is quite enough, it is important not to narrow the audience too much, especially if you have a local business. You should not use the automatic audience at the start until your advertising cabinet has accumulated data about your customers and understood who you are looking for. Test with a wide audience. It is not a difficult task to set up advertising on your own to receive the first applications. It is more difficult to make the advertisement constantly bring applications at the lowest prices, interact with those who have seen the advertisement or the site repeatedly and increase the probability of purchase, but it is possible to implement it through the advertising cabinet.
Think about what you sell and to whom, under what circumstances a person C Level Executive List needs your product, what selection criteria and obstacles on the way to purchase. Disclose the information in the ad and convey it succinctly. CREATIVE - high-quality image, animation or video - must have. Experiment with formats. Test creatives with and without a price. Add humor. Follow competitors or industry leaders through the Ad Library. PROMOTION - you can promote a publication using the "Promote" or "Ad" button. Test both on both platforms, personally I prefer the second option. BUDGET – when you set up an ad, the budget will be automatically selected and shown to you. It can be slightly increased or decreased by changing the amount of audience coverage.
Approximately $5 per day can show the first results so that you understand the prospects of the ad. AUDIENCE – When choosing an audience, don't get carried away with choosing a large number of interests. 4-5-6 is quite enough, it is important not to narrow the audience too much, especially if you have a local business. You should not use the automatic audience at the start until your advertising cabinet has accumulated data about your customers and understood who you are looking for. Test with a wide audience. It is not a difficult task to set up advertising on your own to receive the first applications. It is more difficult to make the advertisement constantly bring applications at the lowest prices, interact with those who have seen the advertisement or the site repeatedly and increase the probability of purchase, but it is possible to implement it through the advertising cabinet.